Marketing opportunities for exhibitors

Maximise your presence at Train & Rail

Want to get even more out of exhibiting at Train & Rail? Boost your brand visibility, reach more visitors and maximise the impact of your message through our digital channels and advertising opportunities at selected locations throughout the exhibition halls.

Explore a selection of promotional opportunities below to help your company stand out both before and during the trade fair.

Contact our sales team for current pricing and tailored solutions.

Exhibitor marketing at Train & Rail. Advertising billboard along the walkway from Älvsjö station.

Digital visibility

Digital signage

Put your brand in the spotlight where everyone passes through! Choose from a range of digital signage options, including prime locations at the main entrances, in the exhibition halls, outside conference rooms, along the main walkways and in the entrance hall. An effective way to reach both visitors and exhibitors throughout the trade fair.

Our digital screens are strategically positioned throughout Stockholmsmässan to maximise visibility in high-traffic areas. Use them to promote your brand and direct visitors to your stand.

Newsletters

Reach your target audience directly in their inbox. Our newsletters are sent to exhibitors and visitors from previous editions of Train & Rail, offering an effective way to generate interest ahead of the trade fair and drive traffic to your stand or website.

See our packages

On-site visibility

Entrance advertising

Capture visitors’ attention from the moment they arrive. Choose from branded entrance doors, floor graphics and advertising pillars throughout the exhibition venue.

Café branding

Put your brand at the heart of networking! Sponsor one of our semi-permanent cafés in the exhibition halls and gain visibility among visitors and exhibitors throughout the trade fair.

Outdoor advertising

Make an impression before visitors even step inside. Choose from flags, large-format façade banners and digital signage facing Huddingevägen and Åbyvägen, offering high visibility around the clock throughout the trade fair.

Additional branding opportunities

Looking to increase your brand visibility even further? We also offer branding opportunities at the car park entrance, on walls and mirrors in the toilets, on bins and in other strategically selected locations throughout the venue.

Explore our on-site advertising opportunities

Digital signage

Our digital signage offers great flexibility and plenty of scope for creative communication. Let your imagination run wild!

Indoor package A

What is included in the indoor package is the following:

Billboards in Hall A – 3 screens
Resolution: 896 x 512 px (1920 x 1080 px also accepted)
Dimensions: 3,500 mm wide x 2,000 mm high

Indoor Street – 6 screens
Resolution: 1080 x 1920 px.
Dimensions: 680 mm wide x 1,209 mm high

Total: 9 screens, 20% share of voice (SOV)

Price: SEK 35 000

Important information
All artwork must be submitted to inhouse@stockholmsmassan.se at 14 days before the campaign starts.

Indoor package A + B

The Indoor Package A+B includes the following:

Billboards in Halls A+B – 5 screens
Resolution (1 screen): 1792 x 512 px.
Dimensions: 7,000 mm wide x 2,000 mm high

Resolution (4 screens): 896 x 512 px (1920 x 1080 px also accepted).
Dimensions: 3,500 mm wide x 2,000 mm high

Indoor Street – 6 screens
Resolution: 1080 x 1920 px.
Dimensions: 680 mm wide x 1,209 mm high

Total: 11 screens, 20% share of voice (SOV)

Price: SEK 45 000

Important information
All artwork must be submitted to inhouse@stockholmsmassan.se at 14 days before the campaign starts.

Outdoor package

There are 22 digital screens available around our venue, offering opportunities to welcome visitors, thank them or display your advertising. Strategically positioned to reach visitors arriving by car, train, on foot or by bicycle, they provide visibility across all main routes to the venue.

The Outdoor package includes the following:

Commuter walkway – 6 screens
Resolution: 1080 x 1920 px.
Dimensions: 3,500 mm wide x 2,000 mm high

Main entrance – 7 screens
Resolution: 1080 x 1920 px.
Dimensions: 680 mm wide x 1,209 mm high

East entrance – 4 screens
Resolution: 1080 x 1920 px.
Dimensions: 680 mm wide x 1,209 mm high

Car park – 5 screens
Resolution: 1080 x 1920 px.
Dimensions: 680 mm wide x 1,209 mm high

Total: 22 screens, 20% share of voice (SOV)

Price: SEK 30 000

Important information
All artwork must be submitted to inhouse@stockholmsmassan.se at 14 days before the campaign starts.

The Roundabout

Located next to the East entrance, the roundabout is virtually impossible to miss for visitors arriving by car. It offers a prime opportunity to welcome visitors and showcase your brand, with 57,000 vehicles passing by every day.
The Roundabout package includes the following:

“Roundabout” billboard
Resolution: 800 x 448 px.
Dimensions: 8,000 mm wide x 4,480 mm high

Price:
25% share of voice (SOV) per week
100,000 impressions
SEK 8,000

50% share of voice (SOV) per week
200,000 impressions
SEK 16,000

80% share of voice (SOV) per week
320,000 impressions
SEK 25,000

Important information
All artwork must be submitted to inhouse@stockholmsmassan.se at 14 days before the campaign starts.

The Triangle

With visibility from three directions, the Triangle billboard is strategically located at the junction of Huddingevägen, Åbyvägen and Parkeringsvägen, where 75,000 vehicles pass every day.
The Triangle Package includes the following:

“Triangle” billboard
Three sides, one artwork
Resolution: 426 x 215 px.
Dimensions: 7,936 mm wide x 4,480 mm high.

Price:
10% share of voice (SOV) per week
125,000 impressions
SEK 10,000

25% share of voice (SOV) per week
300,000 impressions
SEK 24,000

50% share of voice (SOV) per week
600,000 impressions
SEK 48,000

Important information
Only static artwork is accepted for this billboard and is displayed for one minute at a time.
All artwork must be submitted to inhouse@stockholmsmassan.se at least 14 days before the campaign starts.